The Story

The Hershey Company, one of the largest chocolate manufacturers in the world, wanted to target parents with kids aged 6-17 with content that would be relevant, personalized, and could educate them on the possibility of making s’mores in their backyard BBQ. 

The Goal

The brand worked with Social Native to find relevant parent creators. Creators were asked to make s’mores on their barbecue using Hershey’s chocolate, Kraft marshmallows, and Mondelēz graham crackers.

The Results

The program generated over 100 authentic s’mores images which the brand used across their Facebook media buy. The content had a 7% lift in ad recall and a 17% increase from the brand benchmarks. 

Lift in Ad Recall
Images Created
Audience Reached

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