Social Native empowers brands to connect with new and existing influencers and customers via a 1:1 personalized content solution. Our UGC and creator discovery platform enable brands to generate high volumes of authentic social content applied across ecommerce, social channels, and more.
A campaign brief, an influencer brief, or also commonly known as campaign guidelines is a set of clearly defined campaign goals, expectations, and deliverables. Campaign guidelines are required and filled out within our platform prior to the launch of any campaign.
In working and learning with hundreds and thousands of diverse brands and creators, we’ve created a best practice guide to help you achieve your campaign vision. Also be sure to have your Customer Success Account Manager walk you through this process – especially if it’s your first time!
Yes! Throughout the terms of license, you can repurpose any content from Social Native worldwide and across any marketing channel or consumer touch point like TV, email, and print. Furthermore Social Native creators adhere to T&Cs that grant rights ownership of the content they produce.
Yes, you have the right to decline creators during the creator review process. However we encourage you to optimize your targeting parameters to ensure the right creators are brought onto campaigns.
Finding creators that can produce effective and authentic content for your brand is often an iterative process. Social Native recommends an opt-in policy when onboarding influencers– meaning the creators who have expressed interest are often your real brand ambassadors.
Content turnaround times can vary depending on the complexity of each campaign and its key components including:
Campaign goals & KPIs
Campaign brief & guidelines
Target creator demographics
Product fulfillment needs
We can support fast turnaround campaigns in as low as two-weeks like with Fisher-Price. However, it is best to have expectations set by your Social Native account manager who will be able to provide detailed timelines that factor in building and reviewing guidelines, product shipping windows, sufficient time for creators to plan and thoughtfully create content, and more. These steps ensure that our creators provide you with the most optimal content possible without sacrificing quality or cutting corners that could result in the campaign not meeting your expectations.
Any gift cards, promo codes, or account credits should cover the full cost of the product, taxes and shipping and handling (if applicable). Since the cost of taxes and shipping can vary by creator location, we recommend using the highest tax + shipping cost for all creators if you are unable to offer individualized credits for each creator.
When we match you with a campaign, we’ll send you an invite. Check out the guidelines to learn the type of content the brand is looking for, and accept if you’re interested in participating. Then, we’ll work to secure you a spot (campaigns fill up quickly, so make sure you keep your eye out for invites).
If we find you a spot in the campaign, you’ll create content that meets the guidelines, post during the posting window, and submit via your Social Native dashboard. Once we confirm that your post meets the guidelines, you’ll be eligible for rewards. It’s as easy as that!
Compensation amounts vary by campaign; some campaigns are paid, others earn you free products.
Plus, there’s the chance that the brand will feature your content – brands love showing off the awesome content from their Social Native campaigns! Check the “What’s In It For Me?” section of your campaign invite for the details.
Each campaign offers a specific, non-negotiable payment amount. When you accept a campaign, you’re agreeing to the terms and conditions and confirming that your post must meet the campaign guidelines before payment will be made.
If your content meets the campaign guidelines, we’ll process your payment within 14 business days. All payments are made via PayPal.