We’re celebrating Social Native creators with our new series: The Creator Journey.
Celebrating Inspirational Mom Creators
To celebrate Mother’s Day, Social Native is highlighting a few of our amazing mom influencers and their journeys as creators. These moms have launched careers by sharing their experiences with motherhood, juggling responsibilities, and crafting engaging content—proving once again that moms really can do it all!
Betty is a full-time mom who shares authentic motherhood content with her 45,000 Instagram followers. Her Instagram feed features adorable snapshots of her three daughters dressing up, playing games, or posing for the camera. Betty has leveraged her family-filled creativity in partnerships with Quaker, Little Bites, ABCmouse.com, and Maple Hill.
Lexus is an influential lifestyle photographer, homeschool teacher, and full-time mother to her four kids. Her aesthetic photography and emotional approach to family content has caught the attention of major brands like Entenmann’s, Petco, Macy’s, and Baby Born. Her tight-knit audience of 3,400 Instagram followers tune in to playful family pictures and down-to-earth lifestyle content.
Q: What led you to become a creator?
What head me to be a creator was just that. I love creating. As a lifestyle photographer it was second hand to me and it was fun.
Q: How do you juggle being a full-time mama, homeschool teacher to your four children, and content creator?
How I juggle being a mom, homeschool teacher and creator is not easy. It takes balance and some days are different. The flexibility I have though because I homeschool helps do much. And my kids have fun with it as well, whether they are involved or not they help me out and have fun with each new thing.
Q: What is your favorite campaign that you have worked on with Social Native and why?
That’s a tough one. I would have to say though any campaigns with sweets especially Entenmann’s, that my kids and I are in. Those photos, and fun memories with them are priceless.
Q: What role do your children play in your content creation?
The role my kids play in content creating varies. Most of the time though they cheer me on or make me laugh. We have fun with the days we create. They also help me get inspired. I create around being a mom and at times it’s just natural creating with them.
Q: What is your proudest accomplishment as a mother?
My proudest moment as a mom would have to be having my kids. Each one is a blessing and watching them grow gives me great joy and pride. Motherhood is not easy, I have struggled and felt like I have failed at times but looking at them, seeing them grow into these beautiful kids. They are my greatest accomplishment.
Sarah is a Colorado-based mom influencer and fashionista. As a new mom to her three sons, Sarah engages with her audience of 50,000 Instagram followers on all things motherhood. Sarah is also a Social Native Super Creator™ and has worked on over 100 campaigns with brands like Eucerin, Ritz Crackers, Sonic, Clinique, Poise, and many more.
Q: What led you to become a creator?
I love taking pictures of my family and sharing it online. I enjoy capturing beautiful moments and posting them. During the process of connecting with mums like myself, I got to know about making money from creating content and decided to give it a try.
Q: As a Social Native Super Creator™, you have worked on over 100 campaigns! What is your favorite Social Native campaign and why?
My favorite Social Native Campaign is Eucerin, aside from the fact that it’s a great brand to feature on my page I also love the fact they have products for both kids and adults which connects well with my audience.
Q: What’s your favorite category of brands to work with and why?
My favorite category to work with is food and children items, this is because my audience interacts more when I post things that have to do with eating or things I tried with my kids.
Q: You have over 50,000 devoted followers on Instagram. What one piece of advice you would like to give aspiring momfluencers?
Be serious and focus. It’s not about the number of followers but how consistent you are and how interesting you make your content look.
Q: What’s one thing you wish you knew as a new mom that you know now after having your third child?
I wish I knew about online shopping when I had my other kids, I was always at the store struggling with them. But now things are much easier because I can get whatever I want online.
Kayla is a prominent mom creator on TikTok where she shares daily deals, affordable fashion tips, and family content as @thefitishbrunette. Brands like QVC, FOX, Rakuten, and Hardee’s have worked with the second grade teacher and mother of two for her personable and relatable video content.
Q: What led you to become a creator?
I turned 30 and realized that all of my pictures were of my children and I had kind of lost my own identity. I wanted something I could do just for me.
Q: Is there anything you wish you knew earlier on in your career as a content creator and blogger that you know now?
I wish I had known how profitable it could become, I would have started much sooner!
Q: What is your favorite campaign that you have worked on with Social Native and why?
Oh, this is such a hard choice! There have been so many that I’ve loved. Probably Grove Collaborative. We have bought from them for years and it is so fun to work with a company that you already support.
Q: As an “affordable fashion” guru what is your top tip for styling your family on a budget?
Planning ahead! I always try to purchase early so that I’m not scrambling at the last minute!
Q: As a 2nd grade teacher, content creator, and mother, what are some key activities you encourage to promote creativity?
Exercise, meditation, and reading! It’s so important to take time to yourself to chill, that helps bring out the creative side in me!
Jerrieal is a Texas-based mom micro-influencer who shares perfected family portraits and lifestyle content on Instagram. Her two baby boys have captured the hearts of her 6,000 Instagram followers and her precious family shots have caught the attention of top brands like Dove, 7-Eleven, Colgate, Walgreens, and more.
Q: What led you to become a creator?
Becoming a creator happened without me knowing. As I was changing my career path while in school, I created a blog as an outlet to share favorite items, outfit styles and just to have my own creative space!
Q: What is your favorite part in the content creation process?
My favorite part of the content creation process is coming up with ideas to tell a story! You always want your audience to understand your vision and putting that into pictures is my favorite thing!
Q: What is your favorite campaign that you have worked on with Social Native and why?
I would have to say my campaign with Nivea. Right after I had my first baby! I had been struggling to find a lotion that would help firm my skin postpartum and this one did the trick! I even helped quite a few mamas!
Q: What’s one piece of advice you would give new moms?
Take your time and be patient, becoming a mom will take a lot of learning curves and you have to give yourself grace. It’s hard going from just yourself to taking care of little humans. I serious wouldn’t trade this job in for anything in the world!
