Zillow leverages 250+ UGC videos in heartwarming TV commercials

The Challenge

People trust friends and family over traditional ads, so Zillow wanted to tap into their consumer base to create authentic and memorable videos at scale. The brand partnered with Social Native to activate over 250 real families to create UGC videos about their home moments.

The Solution

Partnering with Social Native, Zillow activated real families to document their home-buying experiences. By highlighting life’s celebratory moments and empowering everyday consumers to be creators, the real-estate site humanized their brand messaging.

The Results

Zillow created over 250 short-form UGC videos to use across their marketing channels. In addition to leveraging the standalone UGC assets, Zillow created two TV commercials compiling the real-life consumer moments.


Short-from UGC videos created


Families & customers activated


TV commercials

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