Social Native

Create custom content for every
HipsterFoodie Pet Lover Fitness Buff

Merging the Art and Science of Content Creation



Authentic content from the lens of your consumers, for your consumers


Create hundreds of images and videos within hours


Content created at a fraction of the cost of traditional channels

Content Engine
Built for Today

The Social Native marketplace enables brands to discover and activate creators, customers, advocates, employees and partners in a centralized platform.


1,402 creators activated for Coca-Cola


44 creators activated within 2 hours


Creators activated in 6 countries

Creative Optimization Built for ROI

Dollar Shave Club partnered with Social Native to decrease ad fatigue and increase sales. Based on paid ad metrics, Social Native applied a test-learn-repeat approach to dynamically optimize the content, as a result, decreasing CPA by 22% and increasing ad recall by 25pt+.

100s of brands are creating 1000s of custom assets to fuel their marketing efforts

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Our Partners

The People Behind Social Native

The best minds in technology combined forces to build the best tool in content marketing.



David Shadpour

Chief Executive Officer & Co-Founder

As CEO of Social Native, David drives company growth, increasing market penetration and identifying new business opportunities. David entered the digital ecosystem when he founded GroopBuy, a digital marketing agency. Within 6 months he signed 450+ clients. David later moved on to found AmplifyBuzz, a social media agency for dozens of top tier brands including Crocs, Kraft and Warner Brothers.

Eytan Elbaz

Chief Strategy Officer & Co-Founder

As CSO of Social Native, Eytan leads strategies to maintain market leadership and innovation. Eytan is also a co-founder and Chairman of Render Media, a digital media company and co-founder and former Chief Strategy Officer of Scopely, a mobile game producer. Eytan served as Google’s Head of Domain Channel, where he grew the business from $13 million to $600 million annually over four years.

Jeff Ragovin

Chief Growth Officer

As CGO of Social Native, Jeff drives growth initiatives across the organization. Prior, Jeff was co-founder of Buddy Media, a social marketing software company that was purchased by Salesforce for $800M, where he became Chief Strategy Officer of Salesforce. After the Salesforce acquisition, Jeff started Ragovin Ventures, where he’s an investor and advisor to over 20 startups.

Lisa Keogh

General Manager

As GM of Social Native, Lisa runs operations, account management, and client services. Prior to Social Native, Lisa was VP, Partner Services at OpenX where she oversaw the AM team. Lisa has also led teams at Yahoo, Spot Runner, and Digital Insight. Lisa has a reputation for driving breakthroughs via building excellent teams, implementing process improvements, and developing go to market programs.

Jordan Levy


Jordan is founder and Managing Partner of SoftBank New York. Prior to SBNY, Jordan worked as a Partner on the early stage investing team at SoftBank Capital for 16 years. Before SoftBank, Jordan was co-founder and President of ClientLogic and President, co-CEO and co-Chairman of its predecessor companies, UCA (now SITEL Worldwide) and SoftBank Services Group.

Grady Burnett


Grady is a partner at Bow Capital, a technology focused venture capital firm, and head of sales, marketing, business development and ad operations at Flurry. Prior to Flurry Grady spent time as VP, Global Marketing Solutions for Facebook, Director of Online Sales & Ops for Google’s AdWords team in North America and VP of Agency Sales at DoubleClick, a company acquired by Google for $3 billion.

Kim Perell


Kim is President of Amobee, global digital marketing technology company. Kim previously served as the CEO of Adconion Direct, a cross channel digital advertising company, acquired by Amobee in 2014. Prior to Adconion, Kim was the CEO and founder of Frontline Direct, a performance marketing company which she self-funded and grew to more than $100 million in annual revenue.

Effie Epstein


Effie is the Managing Partner Sound Ventures, an LA-based venture capital fund founded by Ashton Kutcher and Guy Oseary. Prior to Sound, Effie led Global Strategy for Marsh & McLennan’s Risk and Insurance Services division (NYSE: MMC) where she focused on strategic initiatives for both Marsh and Guy Carpenter. She’s also held leadership positions across media, tech and financial services companies such as iHeartMedia Inc., NYSE Euronext and CLEAR. Effie earned her BA from University of Texas in Austin and her MBA from Harvard Business School.

Ashton Kutcher


Most people probably know Ashton Kutcher for his success in television and film, but he’s not-so-quietly also become a successful investor in startups as well. So successful, in fact, that Kutcher and investment partner Guy Oseary teamed up to create Sound Ventures. Kutcher has an incredible success record backing high growth technology companies that promise to reimagine stagnant industries ripe for disruption. Uber, Airbnb, and Spotify are among a few of Kutcher’s early stage investments.

Brian Zweig

SVP Partnerships

As SVP of Strategic Partnerships, Brian’s prime objective is to ensure the company continuously identifies and develops significant relationships, producing recurring value to each entity involved. Prior to Social Native, Brian was on the Founding Team of Ampush, a bootstrapped, tech-enabled solution for paid social advertising, where he cultivated over $200 million in advertising spend.

Dee Salomon


As Senior Vice President of MediaLink, Dee’s experience spans brand marketing, business development, digital media and creative ideation/execution. She applies this knowledge leading a variety of engagements for MediaLink, specializing in content marketing and the technology that underpins it. Salomon also leads MediaLink’s marketing efforts. Before joining MediaLink, Salomon ran the digital media sales group for Condé Nast’s digital properties as SVP, sales and marketing, where she was responsible for the revenue of 26 websites.

Reum Brothers


Brothers Courtney and Carter Reum, are the co-founders of M13, a disruptive venture capital firm that has invested in over 100 startups in names such as Lyft, Snap, Warby Parker, ClassPass, and Slack. Courtney and Carter have been recognized as Goldman Sachs’ 100 Most Intriguing Entrepreneurs 4 years in a row and their entrepreneurial venture VEEV earned them a place on Inc’s 250 fastest growing companies.

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