Nivea, a popular skin and body care brand, wanted to build their organic presence on TikTok and showcase their new product range on their profile. They needed a quick way to create engaging videos that showcased the unique features of their new product range in a playful way. They also desired high-energy content to match their existing content style.
Nivea partnered with 13 creators through Social Native. Following trends and what works best for their audience, the creators filmed different types of product-focused videos like daily skincare routines, fun transition videos and vlog-style content.