The Challenge
Caraway Home, renowned for its premium cookware sets, aimed to boost conversions for its best-selling product category, the Cookware Set. Their primary goal was to differentiate themselves and resonate with home design creators who were able to effectively convey the products’ aesthetic appeal.
The Solution
Teaming up with Social Native through the ‘Meta Business Accelerator’ program, Caraway Home partnered with a select group of creators to produce compelling content to use as ads within their paid social platforms. Together, they created engaging content highlighting the product’s functionality, aesthetics, and versatility. This approach aimed to inspire home cooks to elevate their cooking experiences and transform their kitchen spaces with Caraway’s premium offerings, which prioritize both quality and style.
35K+
Organic views
2,77
Return on ad spend
26%
ThruPlay rate
