West Elm, a modern furniture retailer, wanted to generate buzz and build local relationships on the opening day of 12 new retail locations.
To reflect each new store’s distinctive location, West Elm collaborated with local artists to create exclusive tote bags. Connecting with consumers on a 1:1 basis in each local market enabled the furniture retailer to increase brand awareness and drive in-store traffic for each stores’ opening weekend.
West Elm partnered with Social Native to activate 150 Instagram creators local to each store’s unique community. Based on organic content performance from creators’ channels, West Elm repurposed the creator content across Stories and additional owned social media channels.
Unique images created in 12 markets
Potential audience reached