UNIQLO boosts product launch with influencer marketing

The Challenge

UNIQLO sought to create awareness for the variety of accessories in their HEATTECH line including hats, scarves and gloves. The fashion brand’s goal was to reach new audiences through relevant creator activations that they could then distribute across owned channels.

The Solution

UNIQLO activated hundreds of Instagram creators during the holidays to show off their HEATTECH accessories. Casting a wide range of creators, UNIQLO was able to showcase various product stylings and features—with some images depicting the line’s touchscreen compatible technology in action.

The Results

The creator campaign produced over 400 high-performing images, reaching 4 million potential consumers and generating a 7.6% engagement rate.


Images created


Average engagement rate


Potential audience reach

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