Taco Bell wanted to promote their new Breakfast Quesadilla and show how the item could dynamically fit into eaters’ morning routines.
To show the versatility and convenience of the Breakfast Quesadilla, the brand teamed up with Social Native to create high quality images with a Taco Bell Breakfast Quesadilla or Breakfast Quesadilla Combo Meal as the focal point in front of fun settings and backgrounds.
The brand created 124 images within a two-week period. The campaign reached over 1M new consumers and earned an average engagement rate of 4.8%.
Average engagement rate
New consumers reached