The Challenge

Sony had two main goals: fill the theaters for their single-day screening of Angry Birds 2 and create high-quality content they could re-use across their paid channels. 

The Solution

Sony worked with Social Native to activate families with kids between the ages of 6-10 to go to the movie theater and post Instagram Stories content of their reactions to the Angry Birds 2 movie. Sony wanted the content to be on-brand and meet their quality requirements so they could repurpose it across their marketing channels.  

The Results

Social Native’s automated process allowed for high scalability, geolocated targeting and fast turnaround times to ensure all goals were achieved. Sony activated 200 real families to create original content and received nearly 350 images and videos

Lower CPM*
Higher Link Clicks*

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