The Challenge
S.Pellegrino®, the globally recognized Italian water brand, wanted to create a custom-designed lounge perched atop Tudor City Bridge in New York City, giving select guests a first-of-its-kind viewing experience for the Instagram sensation, Manhattanhenge.
The Solution
The brand invited top-tier influencers and media, and partnered with Social Native to identify a select list of VIP content creators to guarantee high quality content.
![SanPellegrino-8 san Pellegrino generates buzz](https://www.socialnative.com/wp-content/uploads/2022/08/SanPellegrino-8-300x300.jpg)
![SanPellegrino-2 san Pellegrino generates buzz](https://www.socialnative.com/wp-content/uploads/2022/08/SanPellegrino-2-300x300.jpg)
![SanPellegrino-4 san Pellegrino generates buzz](https://www.socialnative.com/wp-content/uploads/2022/08/SanPellegrino-4-300x300.jpg)
![SanPellegrino-6 san Pellegrino generates buzz](https://www.socialnative.com/wp-content/uploads/2022/08/SanPellegrino-6-300x300.jpeg)
![SanPellegrino-1 san Pellegrino generates buzz](https://www.socialnative.com/wp-content/uploads/2022/08/SanPellegrino-1-300x300.jpg)
![SanPellegrino-3 san Pellegrino generates buzz](https://www.socialnative.com/wp-content/uploads/2022/08/SanPellegrino-3-300x300.jpg)
The Results
Social Native identified & invited 3 VIP creators to join the Manhattanhenge activation. The creators attended the event and were responsible for 2 Instagram posts and a story in real-time. The campaign generated a 5.61% average engagement rate and 100% positive sentiment.
3
Creators activated
5.61%
Average engagement rate
100%
Positive sentiment