The Challenge
S.Pellegrino®, the globally recognized Italian water brand, wanted to create a custom-designed lounge perched atop Tudor City Bridge in New York City, giving select guests a first-of-its-kind viewing experience for the Instagram sensation, Manhattanhenge.
The Solution
The brand invited top-tier influencers and media, and partnered with Social Native to identify a select list of VIP content creators to guarantee high quality content.
The Results
Social Native identified & invited 3 VIP creators to join the Manhattanhenge activation. The creators attended the event and were responsible for 2 Instagram posts and a story in real-time. The campaign generated a 5.61% average engagement rate and 100% positive sentiment.
3
Creators activated
5.61%
Average engagement rate
100%
Positive sentiment
