The Story

S.Pellegrino®, the globally recognized Italian water brand, wanted to create a custom-designed lounge perched atop Tudor City Bridge in New York City, giving select guests a first-of-its-kind viewing experience for the Instagram sensation, Manhattanhenge.

The Goal

The brand invited top-tier influencers and media, and partnered with Social Native to identify a select list of VIP content creators to guarantee high quality content.

san Pellegrino generates buzz
san Pellegrino generates buzz
san Pellegrino generates buzz
san Pellegrino generates buzz
san Pellegrino generates buzz
san Pellegrino generates buzz

The Results

Social Native identified & invited 3 VIP creators to join the Manhattanhenge activation. The creators attended the event and were responsible for 2 Instagram posts and a story in real-time. The campaign generated a 5.61% average engagement rate and 100% positive sentiment.

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Creators Activated
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Average Engagement Rate
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Positive Sentiment

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