Petco needed a way to generate positive sentiment around the brand, engage existing customer base, and acquire new customers.
Petco partnered with Social Native to generate engagements for in-store activations including Halloween, Christmas, and various special promotions.
“User generated content is a great way to elevate and extend the content we’re creating ourselves. It’s also much easier and faster to leverage content creators than to engage an agency team.”
David Hallisey, Vice President, Corporate Communications, Petco
To date, Petco has run 42 campaigns with Social Native, creating nearly 3,000 images and videos, earning a 7% engagement rate, reaching 67 million potential customers, and generating over 3.6 million engagements.
Potential audience reached
Total in-feed engagements
Pet creators activated