Perrier partnered with Social Native to create high volumes of diverse and authentic content that the brand could use to connect with customers across every touchpoint.
Perrier empowered creators to get creative with the content they produced. The key was to have a wide variety of content that would appeal to multiple personas and demographics.
Perrier activated over 100 creators to create unique and authentic content. The brand re-used the content across their social and paid channels to increase consumer sentiment, and increase campaign engagement and share of conversation.
Engagement rate vs. previous best campaign
Share of conversation vs. previous best campaign