Panini America is the world’s largest sports and entertainment collectibles company and the official home for NFL, NBA, Baseball, Hockey, and NASCAR trading cards. Panini’s NFL division wanted to find a cost-effective solution for creating content optimized for Snapchat ads.
Panini NFL partnered with Social Native to create authentic user-generated videos of their customers engaging with the NFL app and recommending it to their friends.
Based on Snapchat ad metrics, the Social Native AI optimized creative production in real-time to increase performance. The brand tested 10 video assets and uncovered 4 attributes of high-performing content to replicate and repeat. As a result of the creative optimization, Panini NFL increased performance of Snap ads by 3X. Further, metrics showed Snapchatters who downloaded the app were high-quality users, as they spent 20% more time in the app versus the users acquired elsewhere.
Turn-around for 10 videos
Lower cost vs. Goal