Panini NFL increases performance 3X with creator-driven Snapchat Ads

The Challenge

Panini America is the world’s largest sports and entertainment collectibles company and the official home for NFL, NBA, Baseball, Hockey, and NASCAR trading cards. Panini’s NFL division wanted to find a cost-effective solution for creating content optimized for Snapchat ads.

The Solution

Panini NFL partnered with Social Native to create authentic user-generated videos of their customers engaging with the NFL app and recommending it to their friends.

The Results

Based on Snapchat ad metrics, the Social Native AI optimized creative production in real-time to increase performance. The brand tested 10 video assets and uncovered 4 attributes of high-performing content to replicate and repeat. As a result of the creative optimization, Panini NFL increased performance of Snap ads by 3X. Further, metrics showed Snapchatters who downloaded the app were high-quality users, as they spent 20% more time in the app versus the users acquired elsewhere.


Turn-around for 10 videos


Lower cost vs. Goal


Higher performance

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