The Story

Office Depot, the​ leading global provider of office supplies operating in 40+ countries, has partnered with Social Native since 2018 to collect, curate and distribute UGC. They leverage UGC galleries across their website to put consumers front-and-center and help them make informed purchasing decisions.

The Strategy

Office Depot implemented Social Native’s new shoppable galleries (100% mobile responsive, fully customizable and enhanced to support 9:16 videos) looking to optimize the navigation experience and drive more sales on their e-commerce site.

Office Depot

The Results

After implementing Social Native’s ‘TikTok style’ galleries, Office Depot’s conversion rate for impressions increased from 9.13% to 11.86% and the conversion rate for interactions grew from 4.88% to 7.81%.

0x
Higher Conversion Rate from Interactions*

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