NH Hotel Group engages more customers with UGC

The Challenge

Since 2015, NH Hotel Group, with over 400 luxury hotels across 30 countries, has leveraged Social Native to scale their strategy for content across multiple social accounts. The brand’s marketing teams all over the world recognized that in order to stay innovative, they needed to scale their user-generated content.

The Solution

NH Hotel Group harnessed Social Native for a UGC solution that had the power to scale their content across multiple brands. Prior to partnering with Social Native, their team had to manually collect, curate, and test UGC to prove its efficacy.

The Results

Social Native’s rights management solution enabled NH Hotel Group with legal compliance and pre-automated messages to seek creator usage rights at scale. Using Social Native’s tech-first solution, NH Hotel Group’s marketing team was able to eliminate 90% of manual UGC tasks, freeing up time to focus on more strategic marketing initiatives.


Customer-generated images collected


Average engagement rate


Audience reach

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