Microsoft breaks through LATAM market with local creator activations

The Challenge

Microsoft, one of the leading multinational tech companies in the world, needed a way to further penetrate the LATAM market. The brand found that their existing content that worked in the U.S. wasn’t resonating abroad, which brought them to Social Native to create authentic and regionalized content to use in paid social and lift brand awareness and drive sales in LATAM.

The Solution

Microsoft worked closely with Social Native to geolocate and activate creators from Argentina, Colombia, Mexico, Peru, Chile, Brazil, and Uruguay. Creators created content from their consumer point of view in opposition of highly-produced agency content.

The Results

Microsoft created over 200 images and videos that resonated with LATAM consumers. The library of authentic and diverse localized content produced a 9.8% average engagement rate, 2.5x higher than the benchmark.


Images & videos created


Average engagement rate


Higher than benchmark engagement

Learn how Social Native can get you results like these today!

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