The Challenge
Microsoft, one of the leading multinational tech companies in the world, needed a way to further penetrate the LATAM market. The brand found that their existing content that worked in the U.S. wasn’t resonating abroad, which brought them to Social Native to create authentic and regionalized content to use in paid social and lift brand awareness and drive sales in LATAM.
The Solution
Microsoft worked closely with Social Native to geolocate and activate creators from Argentina, Colombia, Mexico, Peru, Chile, Brazil, and Uruguay. Creators created content from their consumer point of view in opposition of highly-produced agency content.
The Results
Microsoft created over 200 images and videos that resonated with LATAM consumers. The library of authentic and diverse localized content produced a 9.8% average engagement rate, 2.5x higher than the benchmark.
200+
Images & videos created
9.8%
Average engagement rate
2.5X
Higher than benchmark engagement
