Maple Hill, an organic dairy brand, was expanding into several major retailers across the US and needed a way for their brand to stand out on the busy grocery shelves. The brand wanted to harness the enthusiasm of local consumers with personalized content to fuel their advertisement strategy.
Maple Hill partnered with Social Native to identify and activate creators located within a 10-mile radius of the stores to create authentic branded content.
Over 125 creators were activated across 5 locations to share content encouraging their networks to purchase Maple Hill. The brand’s local activation strategy, paired with the consumer-generated content repurposed across packaging, paid ads, social, videos, and their website, led to a 172% increase in in-store sales.
Average lift of in-store sales
Higher Facebook CTR than industry average