The Challenge
Kraft wanted creators to share how they warm up on a cold winter day with a cup of hot cocoa. The brand asked creators to use their imagination and show their favorite cup of cocoa using Swiss Miss and Jet-Puffed products.
The Solution
Kraft partnered with Social Native to find and activate new consumers to purchase the Kraft products and share their experience warming up with hot cocoa on a cold winter night.
![Kraft-16884-20220429](https://www.socialnative.com/wp-content/uploads/2021/03/Kraft-16884-20220429-700x467.jpg)
![Kraft-16725-20220429](https://www.socialnative.com/wp-content/uploads/2021/03/Kraft-16725-20220429.jpg)
![Kraft-16720-20220429](https://www.socialnative.com/wp-content/uploads/2021/03/Kraft-16720-20220429-700x700.jpg)
![Kraft-16805-20220429](https://www.socialnative.com/wp-content/uploads/2021/03/Kraft-16805-20220429-700x700.jpg)
![Kraft-16869-20220429](https://www.socialnative.com/wp-content/uploads/2021/03/Kraft-16869-20220429-560x700.jpg)
The Results
The brand activated 25 unique creators and reached a total of 575K new consumers. The content averaged a 4.74% engagement rate, 183% higher than the food & beverage average engagement rate of 1.67%.
4.74%
Average engagement rate
575K+
New consumers reached