The Challenge
Jenny Craig, the international health & wellness company, was looking to boost signups and sales in the intensely competitive weight loss & management industry. To keep the digital brand fresh and engaging, the company set out to amplify its Facebook ad strategy with authentic, user-generated video content showcasing the Jenny Craig 28 Days Journey.
The Solution
Jenny Craig joined forces with Social Native to connect with real consumers to produce attention-grabbing videos that matched the company’s high-energy style. Not only were these videos relatable and relevant to Jenny Craig’s target audiences, but they were also mobile-friendly and optimized for Facebook News Feed and Stories.
The Results
The campaign, fueled by over 60 Social Native creatives, resulted in a 28% lower CPA compared to Jenny Craig’s benchmark.
60+
Creators activated
28%
Lower CPA
