The Challenge
Intel is a global technology company shaping the future of technology in AI, analytics, cloud-to-edge technology, and countless innovations. As the largest manufacturer of microprocessors, Intel technology powers most of the world’s personal computers. Intel wanted to recognize and celebrate women business owners who make bold decisions, overcome their fears, and turn their dreams into their reality.
The Solution
Intel partnered with Social Native to ask female entrepreneurial creators to share their stories about how, why, and when they decided to make a bold professional decision. Intel then published these real-life stories on their Facebook, Instagram, and Twitter channels.
The Results
The program generated over 200 stories of female entrepreneurs that Intel could use across their paid and organic social channels. Social Native content received a 193% higher engagement rate on Facebook than previous Intel benchmarks.
193%
Higher average engagement rate than benchmarks
200+
Pieces of content created
