Harvey’s, a leading QSR brand in Canada, needed to reach new audiences and capture user attention on TikTok.
Harvey’s partnered with Social Native to identify and onboard TikTok first creators to upload net-new videos to fuel in-feed ads, which focused on testing various creative concepts and messaging to target different audience groups.
Harvey’s worked with eight creators to make videos leveraging TikTok best practices. This drove a 37% decrease in CPM, a 25% decrease in CPC, a 3X lift in video completion rate, and a 37% lift in mobile app downloads during the campaign.
Increase in mobile app downloads
Lift in video completion rate
Decrease in CPC
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