The Challenge
Graze partnered with Social Native to create a cohesive content strategy that was consistent and streamlined across their blog, websites, emails, booklets and social channels to build local relationships and drive sales.
The Solution
Graze identified select consumers across the country to ship snack boxes to, and asked them to sample the box and create content that illustrates their love for the snacks.
The Results
Graze created over 2,000 UGC assets to drive awareness and build momentum across content channels. The brand saw 25% higher engagement on Instagram, 10% more organic reach on Facebook, and 20% higher LTV customers.
20%
Higher LTV customers
25%
Higher engagement on Instagram
10%
Higher organic reach on Facebook
