The Challenge

Fisher-Price, a leading seller of baby essentials and toys, was looking for a cost-efficient way to promote the launch of their Baby Gear Campaign. The brand wanted to create a variety of authentic and engaging content that they could also optimize for paid social.

The Solution

Fisher-Price partnered with Spark Foundry and Social Native to source a diverse lineup of real families with babies and toddlers that accurately reflect the diversity of Fisher-Price’s consumer base.

The Results

Fisher-Price received over 70 high-quality authentic images for use in paid social targeting families of similar demographics. The content was created with a quick 2-week turnaround.

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