Dr. Martens is a world-renown boot brand, catering to a specific target audience. They knew that the best marketers for their products were their customers. The brand wanted to increase conversion and product coverage, as well as connect with ecommerce visitors at every stage of their experience – all without breaking the bank.
Dr. Martens leveraged Social Native’s UGC solution to turn their customers’ best social content into shoppable assets to be used across ecommerce. The brand implemented shoppable galleries on its homepage, PDPs, and category pages. UGC was also re-used across other marketing channels.