Content created via agencies was inauthentic, expensive and time-consuming, while organic user generated content had inconsistent quality and quantity. Dollar Shave Club wanted to find a way to create high volumes of high quality content to use in paid ads.
The brand partnered with Social Native to create over 350 images and videos to test in Facebook paid ads and see the the impact of custom user-generated content on brand recall and CPA.
Social Native applied the test-learn-repeat approach to dynamically optimize the content to maximize conversions and lower the campaign’s CPA. Dollar Shave Club achieved a 25pts lift in ad recall for users shown Social Native content and decreased CPA by 22% due to Social Native creative optimization.