Dick’s Sporting Goods, America’s largest sporting goods retailer, wanted to create awareness for their top-tier brands featured in their retail stores, including The North Face, Adidas, Under Armour, Nike, and Patagonia to increase sales over the holiday season.
Dick’s Sporting Goods partnered with Social Native creators to showcase their favorite brands available in their local store and create authentic, relevant, and high-quality content to highlight their diverse customer base.
The brand activated 40 creators to go to a Dick’s location and buy their favorite product. This generated over 50 images and videos representing 7 various brands available in-store. The content scored a 5.96% engagement rate, far outperforming the industry average of 1.36%.
Unique images & videos created
Average engagement rate