The Story

Chiquita Banana partnered with the Despicable Me 3 film to create Minion-branded stickers that consumers could use to transform Chiquita bananas into the movie’s characters. The campaign encouraged fans to post snap shots of their creations for a chance to win fun prizes.

The Goal

Chiquita partnered with the advertising agency Wieden + Kennedy to launch the #DressMyChiquita campaign. To boost engagement around the day of the launch, Wieden + Kennedy partnered with Social Native to create cost-effective and high-quality social content from consumers at-scale.

The Results

The organic and entertaining partnership was a huge hit on social. Social Native creators generated 450+ images in just 72 hours. Along with the fast deliverable of high-quality consumer images, the Social Native campaign provided Chiquita with content performance data to fuel their future targeting efforts.

Hours for Content Creation
High Quality Images Created
Audience Reach

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