The Story

Cetaphil, a dermatologist recommended, global brand, was eager to capture the hearts of Gen Z on TikTok to raise brand awareness and drive online sales from a new acquisition channel, but needed new content specifically optimized for TikTok to ensure success.

The Goal

Cetaphil partnered with Social Native to identify and onboard native TikTok creators to create net-new videos to fuel their in-feed and One Day Max ads.

The Results

The brand created over 15 videos, leveraging TikTok creative best practices and featuring real Cetaphil users. The campaign delivered a +5.4% lift in brand awareness and a +18.4% lift in ad recall.  

Lift in Brand Awareness
Lift in Ad Recall
Original Videos Created

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