Cetaphil reaches Gen Z with TikTok creator collaboration

The Challenge

Cetaphil, a dermatologist recommended, global brand, was eager to capture the hearts of Gen Z on TikTok to raise brand awareness and drive online sales from a new acquisition channel, but needed new content specifically optimized for TikTok to ensure success.

The Solution

Cetaphil partnered with Social Native to identify and onboard native TikTok creators to create net-new videos to fuel their in-feed and One Day Max ads.

The Results

The brand created over 15 videos, leveraging TikTok creative best practices and featuring real Cetaphil users. The campaign delivered over a 5.4% lift in brand awareness and over a 18.4% lift in ad recall.


Lift in brand awareness


Lift in ad recall


Original videos created

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