Hibbett Sports doubles visitor return rates with UGC

The Challenge

Hibbett, a premium athletic retailer, offers footwear, athleisure, and sporting goods to U.S. consumers. The brand was looking to prove the value of leveraging user-generated content, to drive results to their e-commerce strategy tied to their main KPIs.

The Solution

Hibbett worked closely with Social Native to drive traffic to their product pages, produce content at a lower cost and at scale, and grow brand awareness and loyalty. Social Native sourced user-generated content (UGC) to provide their product pages and social media channels with authentic & unique content that brings a realistic depiction of their products for the everyday consumer.

The Results

Hibbett found that incorporating user-generated content on their website and product pages increased their return visitor rate to almost double. Social Native went above the benchmark with a 1.46X lift in conversion and 3.84% higher conversion from interactions*.


Higher conversion rate from interactions*


Lift in conversion rate


Return visitor rate

(*) The percentage of users who converted after interacting with a widget.

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