The Challenge
Hibbett, a premium athletic retailer, offers footwear, athleisure, and sporting goods to U.S. consumers. The brand was looking to prove the value of leveraging user-generated content, to drive results to their e-commerce strategy tied to their main KPIs.
The Solution
Hibbett worked closely with Social Native to drive traffic to their product pages, produce content at a lower cost and at scale, and grow brand awareness and loyalty. Social Native sourced user-generated content (UGC) to provide their product pages and social media channels with authentic & unique content that brings a realistic depiction of their products for the everyday consumer.
The Results
Hibbett found that incorporating user-generated content on their website and product pages increased their return visitor rate to almost double. Social Native went above the benchmark with a 1.46X lift in conversion and 3.84% higher conversion from interactions*.
3.84%
Higher conversion rate from interactions*
1.46X
Lift in conversion rate
2X
Return visitor rate
(*) The percentage of users who converted after interacting with a widget.
