Imperfect Foods, a food subscription company, is making strides in reducing food waste and building a better food system for everyone. The brand was looking to grow brand awareness on TikTok while creating cost-efficient content at scale that could highlight the brand’s unique approach to sustainability and food delivery.
Imperfect Foods partnered with Social Native to identify and onboard native TikTok creators to create original video assets to optimize for their social channels while leveraging TikTok’s best practices.
Imperfect Foods tested the Social Native content across their TikTok channel and saw a 57% lift in conversion and achieved a 30% higher reach to their target audience compared to their TikTok benchmarks. The content engaged older audiences from ages 35 to 54 that converted at a higher rate.