Burger King boosts product launches with authentic images and videos

The Challenge

Founded in 1954, Burger King is the second largest fast food hamburger chain in the world. The brand was looking for a creative solution to generate a social buzz around the launch of new limited-edition menu items.

The Solution

The brand partnered with Social Native to activate Creators to go to a Burger King, purchase one of the limited edition items, and create a well-lit, colorful and creative image or video to create awareness, engagement, and ultimately drive sales for the new products.

The Results

Over the course of 8 new product launches, Burger King reached 8.5 million potential consumers. Over 400 high quality, authentic images and videos were generated, earning an average engagement rate of 3.3%.


Delicious food images and videos


Average engagement rate


New consumers reached

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