Founded in 1954, Burger King is the second largest fast food hamburger chain in the world. The brand was looking for a creative solution to generate a social buzz around the launch of new limited-edition menu items.
The brand partnered with Social Native to activate Creators to go to a Burger King, purchase one of the limited edition items, and create a well-lit, colorful and creative image or video to create awareness, engagement, and ultimately drive sales for the new products.
Over the course of 8 new product launches, Burger King reached 8.5 million potential consumers. Over 400 high quality, authentic images and videos were generated, earning an average engagement rate of 3.3%.
Delicious food images and videos
Average engagement rate
New consumers reached