The Story

AT&T, the world’s largest telecommunications company, wanted to generate buzz on social media around their SXSW event by targeting existing AT&T customers based in Austin, Texas.

The Goal

AT&T partnered with Social Native to activate local creators and real AT&T customers to attend the event and share their experiences on all social media platforms.

The Results

Social Native identified & invited 10 AT&T customers to join the SXSW activation. The creators attended the AT&T event and each produced 1 Instagram post, 3 Instagram stories, and 2 static images. More than 60 original images and videos were created from the one-day event. From conception to launch, the process took less than 2 weeks!

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Customers Identified & Activated
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Images & Videos Created
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Audience Reached

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