The Story

Adidas, one of the largest sportswear manufacturers in the world, launched a new shorts line and wanted to take a non-traditional approach to gather market feedback. Instead of creating an in-house focus group, they sent products directly to consumers and asked them to share their feedback. They also wanted to create a buzz on Instagram around the product launch.

The Goal

Adidas worked with Social Native to find golf creators to send the product to. The brand asked creators to wear the shorts and share their perspectives on the fit, comfort, and style on Instagram.

The Results

Adidas worked with 40 creators to generate buzz online, scoring an average 4.16% engagement rate. Additionally, Adidas also created new designs after observing how the creators wore the product.
“Not only was the content engaging, the most eye-opening part of this campaign was HOW consumers are wearing our shorts. For instance, because creators were rolling up the pant legs, we’re now working on creating a pair of shorter shorts.” – Adidas Exec

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