Abercrombie & Fitch teamed up with DoStuff to host events in major cities across the US including New York City, Los Angeles, Chicago, Nashville, Boston, Portland and Seattle. The brand wanted to maximize attendance at the events & ensure attendees were rocking their favorite Abercrombie & Fitch clothes.
The brand partnered with Social Native to activate creators in each major city. The creators used a gift card to purchase Abercrombie clothes to wear to the event. Creators were asked to share their experience at the event in a fun and positive way.
Social Native activated 5 creators in each city to attend the Abercrombie & DoStuff event. The campaign created over 30 pieces of unique and engaging creator content—generating an average 7.5% engagement rate.
Unique Images Created
Average engagement rate