At the beginning of 2019, TikTok was largely unknown. Many marketers dismissed it as the latest Gen Z fad, with many business owners opting not to invest resources in the “fleeting app.” Well, fast forward a few years later and TikTok’s success isn’t just record-breaking, it is impossible for marketers to ignore. TikTok became the most visited site in 2021, with more page views than Google. Since the start of 2018, no app has had more downloads than TikTok and its growth still shows no signs of slowing down. The 2020 lockdown contributed to TikTok’s highest influx of new users, causing the app to be seen as more than just an app for teenagers and kids. Today, 62% of TikTok users are under 30, while 11% are over 50 years-old.
The app’s unprecedented growth and massive cultural influence has cemented its status as one of the top three largest social media networks in the world. TikTok’s roots are in community, creativity, and collaboration. The result? A platform tailor made for authentic, captivating influencer marketing—with a massive, highly engaged audience. In other words, if your brand isn’t on TikTok already, you’re actively missing out on a promising marketing opportunity.
Still questioning if your brand should be on TikTok? Consider your business objectives and view TikTok as a way to personify your brand. Any brand that can visually demonstrate product value or valuable information can build a greater connection with consumers on TikTok.