The holiday season is fast approaching, and brands need to act quickly to capture attention. With the rise of social media as a shopping hub, TikTok has emerged as a key platform for holiday marketing, offering a blend of discovery, entertainment, and direct purchasing. Based on insights from TikTok’s Holiday Marketing Guide 2024, here’s how your brand can leverage the platform—and how Social Native can help you succeed. Let’s dive in!
Embrace the early birds (And catch up fast!)
It’s not too late to plan! While the early birds have already started, there’s still time to capture shoppers’ attention if you act now. 68% of TikTok users begin their holiday shopping weeks ahead, with some starting over a month before the season kicks off. Brands that join the conversation now can still inspire purchases across various categories, from gifts to party planning.
Why it matters: Acting fast means you can still build brand recognition, share promotional content, and generate excitement. Social Native can help you source high-quality and on-trend UGC, ensuring you capture those early and mid-season shoppers with authentic, engaging campaigns—right when it matters.
Capture the peak holiday buzz
The peak holiday season (November to December) is just around the corner, and consumers are gearing up for their shopping sprees. TikTok sees a surge in content engagement during this period, with users turning to the platform for everything from outfit inspiration to gift ideas.
Some key strategies are:
- Leverage festive hashtags. Trending hashtags like #BlackFriday, #CyberMonday, and #ChristmasShopping can help your content reach a broader audience.
- Run targeted ads. Use tools like TikTok’s Spark Ads and Carousel Ads to promote deals, highlight best-sellers, and create engaging, swipe-worthy content. With Social Native’s expertise, you can access a network of creators who will craft these ads, ensuring they resonate with your target audience.
Make shopping easy with TikTok Shop
TikTok isn’t just about discovering new products—it’s about seamless shopping experiences. The integration of TikTok Shop and Video Shopping Ads enables users to shop directly within the app, eliminating friction and making impulse buys easier.
Tip for brands: Social Native can assist you in setting up your TikTok Shop and integrating your product catalog for smooth ad creation. We also offer insights and optimizations, so your ads are always relevant and driving results. Plus, with our creator collaborations, you’ll have access to authentic content that drives engagement and sales.
Collaborate with creators for authentic engagement
The power of TikTok lies in its creator community. Working with content creators who align with your brand can amplify your reach and add authenticity to your campaigns. Creators can craft engaging, relatable content that resonates with their followers, encouraging them to check out your products.
Case in point: Collaborate with travel influencers to promote holiday destinations or lifestyle creators for festive home decor ideas. With Social Native’s Creator Discovery tool, you can easily identify, connect and collaborate with the perfect creators for your brand, delivering authentic content that cuts through the noise. And with the peak season around the corner, we can help you connect with the right creators quickly.
Tap into self-gifting trends
Holiday shopping on TikTok isn’t just about buying gifts for others. A significant portion of users also indulge in self-gifting during this period. Use this trend to your advantage by promoting exclusive deals, limited-time offers, and incentives that encourage consumers to treat themselves.
Marketing idea: Highlight “treat yourself” messages in your ads and organic content to inspire impulse purchases. Social Native can help you produce this creative quickly and efficiently, ensuring you stay on top of trends and get your message out there when it counts.
Don’t miss out on Q5 shopping
Just when you think the holiday season is over, TikTok proves there’s more. The period between Christmas and mid-January, known as Q5, is a prime time for post-holiday sales. With consumers still active on the platform, it’s the perfect opportunity to move leftover inventory or introduce new products. Plan for Q5 by:
- Retargeting holiday campaign audiences to capture post-holiday sales.
- Highlighting self-care, new-year resolutions, and personal goals. Products related to health, wellness, and lifestyle changes perform well during this period.
Craft content that pops
TikTok’s audience responds well to visually engaging, authentic, and quick-to-consume content. Here’s how to make your holiday content shine:
- Create catchy hooks. Grab attention within the first few seconds. Use trending sounds, snappy text overlays, and eye-catching visuals.
- Keep it concise. Videos between 12-15 seconds often perform best, so get your message across quickly and clearly.
- Encourage interaction. Use clear calls-to-action (CTAs) that guide viewers on what to do next—whether it’s visiting your shop, taking advantage of a promo, or following your brand. Social Native can connect you with creators who know exactly how to engage their audience and create content that drives action.
Shine bright this season with Social Native
The holiday season on TikTok is a whirlwind of excitement, engagement, and shopping, and it’s not too late to jump in. By acting now and embracing the creative potential of TikTok, brands can effectively capture the attention of millions of users looking for holiday inspiration. Whether it’s through strategic ads, creator collaborations, or engaging content, Social Native is here to help you shine.
Ready to get started? Let Social Native help you create impactful holiday campaigns that turn engagement into sales. Reach out today to see how we can power your success.