Reels content created for Petco’s Holiday Contest via Social Native
Best practices for creating Instagram Reels
Although there is no ‘one size fits all’ approach when it comes to successful Reels, here are some Reels best practices to ensure that your Reels perform well on the platform.
Because Reels is a new feature, the algorithm will favor accounts that are creating consistent content with Reels. We recommend posting at least 1 to 3 times a day to gain traction and test what content is resonating with your audience.
Reels should be entertaining and fun.
Although the Instagram feed is typically for polished photos, Reels is a chance to show your brand’s personality in a candid way. Brands can engage with audiences through fun and engaging videos by playing on trending sounds & video formats. Give your audience a look behind the scenes to show how your product is made, or your staff’s favorite menu hacks. Be creative & offer value in your content.
Pull the viewer in quickly with a fun surprise or twist.
Due to the short form video nature of Reels, it is important to grab your viewers attention in the first second, making people intrigued to learn more. Start your Reel with a strong hook and give them a reason to continue watching.
Reels should be authentic to the platform using the Reels camera and audio tools.
It is important to share original and authentic content on the Reels platform. The algorithm will NOT favor visibly repurposed content from other video streaming platforms that contain logos. Create Reels in the app using the last tools & sounds available.
Utilize Instagram audio tools and trending music.
Using trending music and audio tools from the Instagram library will help your Reel get seen by more users. If you’re a business account, you will have access to non-copyrighted music, so find audio that compliments the context of your Reel.
Reels should be relevant with cultural moments and trending topics.
Craft your Reel around topics and trends that are being talked about and most relevant in culture today. Brands can also create Reels based on life moments that people can relate to.
Leverage Creator Relationships.
Influencer marketing is just as important for Reels as it is for Instagram feed and Stories posts. Working with influencers or creators will help your brand increase brand awareness and popularity on the platform.
Reels should follow the Instagram Community Guidelines.
Instagram Reels’ algorithm will prioritize Reels that follow their community guidelines.