1. 85% of consumers find UGC more influential than brand-created content. What does this mean? We have entered a new era where social proof is the new marketing. 64% of consumers make an immediate purchase after watching social branded videos. Whether you’re creating original influencer content or leveraging brand advocates, supplying these assets is critical to every stage of your marketing funnel to convert consumers into lifetime customers.
2. Retaining the attention of Gen Z is a priority. Gen Z is a generation that is digitally native to social media and everything in between that encompasses the internet. In a study conducted by eye square, it was found that attention span continues to decrease, with the average attention span currently at 2.5 seconds. To capture the attention of Gen Z, your branded ads will need to be short and powerful to be effective.
3. On average, users interact with 5.74 user-generated photos. In a case study in collaboration with AllSaints, a top British fashion retailer, Social Native found that users interacted with an average of 5.74 photos per session, and 82% of these same users returned to the website. The power of UGC continues to prove its value to consumers.