Infuse authenticity into your Product Detail Pages
There are many reasons why customers return products, but the most common one is that the product did not meet their expectations. Maybe it didn’t fit, maybe the description was not accurate, or maybe it just wasn’t what they anticipated. So, in order to reduce the gap between purchase expectations and reality, you have to give customers as much information and context as possible about the product they’re considering.
Real content from consumers can be your ally in achieving this, helping you highlight product benefits, sizes, and the best ways to use your product. If you’re in the fashion industry, utilizing diverse UGC images is key: showcasing how a product looks on different body types, in various styles, or different settings can provide customers with a more comprehensive view.
UGC plays a pivotal role in reducing return rates because it serves as social proof, showcasing satisfying experiences and instilling confidence in prospective buyers. The visual representation through real-life images and videos in UGC clarifies the product’s attributes, mitigating returns due to misconceptions.