Q: How do you celebrate Valentine’s Day on your channel?
I enjoy creating more soft-glam looks. Pink is one of my favorite eyeshadow colors to use, so I love to create makeup looks geared towards Valentine’s Day! I always throw in at least a couple Valentine’s Day themed looks. I believe it does go beyond beauty though. It’s a time for us to remember to love ourselves and the important people in our lives, whether it is a significant other, a friend, or even our pets!
Q: What trends do you see in the beauty market around Valentine’s Day?
The trends seem to lean towards more soft, romantic style makeup. Think glowing/dewy skin, pink and red lips, neutral eyes. However, it seems that some people are going back to more dramatic and bold makeup. So you could switch it up with a smokey eye, a statement lip, or a pop of bright blush. Either way, I think whatever you feel most comfortable in is best!
Q: What feedback have you seen from your audience when you post sponsored content?
I try to choose sponsorships that are authentic to me and my channel. For instance, I would not post about something that I do not truly love or that does not align with my other content. My audience has always been supportive of my sponsored posts. I think that is because I am honest about what I am trying or recommending, and I have gained their trust over the years.
Q: What makes a paid partnership “successful” in your own eyes?
I know I’ve had a successful paid partnership when the brand wants to work with me again in the future! That is the best compliment a beauty creator can receive in my eyes.