October 18, 2022

How UGC is shifting the agency model | Social Media Week

CEO and Founder of Social Native, David Shadpour discussed the offering of User Generated Content (UGC) to brands in respect to the digital era’s enablement to anyone with a smartphone to generate high-quality, creative content.

In an era where consumers turn to social media before anything else, leading brands are capitalizing UGC, by restructuring to attain high-quality and cost-effective content to maximize ROI and shift their distribution strategies.

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