CEO and Founder of Social Native, David Shadpour discussed the offering of User Generated Content (UGC) to brands in respect to the digital era’s enablement to anyone with a smartphone to generate high-quality, creative content.

In an era where consumers turn to social media before anything else, leading brands are capitalizing UGC, by restructuring to attain high-quality and cost-effective content to maximize ROI and shift their distribution strategies.

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