Hit it big time with proper planning
Spark Ads need to be engaging so that they’ll appear authentic. When users thumb through the app the experience should be seamless with the Spark Ad having the same energy and vibe as all their other in-feed TikToks.
Here are 6 key attributes that top-performing Spark Ads have in common:
- Stories that carry positive undertones and are lighthearted.
- Entertaining and fun ways that demonstrate how a product is used.
- Catchy soundtracks that tell the story.
- Utilizing new trending effects, editing styles, or storylines.
- Concise and informative text overlays.
- Direct dialogue with the audience when demonstrating product features.
Flex your brand with freshly created content
The best strategy to scale your brand content and ensure authenticity is to tap into the creator economy. When you choose to work with creators, it’s incredibly important to find the right partner with the technology that can handle communication, campaign creatives, and payments with potentially thousands of creators all at once.
In comes Social Native. We are a technology-based creator marketplace that’s launched thousands of campaigns for thousands of leading global brands – Adidas, ASOS, Unilever, AirBnB, Sony, and L’Oréal to name a few.