The role of AI in the content creation industry
While these features may seem innovative and convenient for online shoppers, they also raise some questions about the role of AI in the content creation industry.
- How does AI affect the authenticity and diversity of online content?
- How does AI impact the livelihoods and opportunities of real creators and influencers?
As experts in this industry and having activated over 1M creators for thousands of brands, we believe that AI cannot replace the need for using real creators and influencers.
What AI cannot do
AI can be a useful tool for enhancing and optimizing content creation, but it cannot replicate the human touch and emotion that real creators and influencers bring to their content. Real people have unique personalities, stories, skills, talents, knowledge and expertise that make them stand out from the crowd and connect with their followers. They also have a deep understanding of their niche and their audience’s preferences, needs and pain points.
How brands can leverage AI
Brands should leverage AI to complement and support real creators and influencers, rather than replace them. For example, AI can help brands find and partner with the right creators and influencers for their goals, analyze content performance data and provide optimization recommendations, or automate and enhance the editing process for images and videos. However, AI cannot replace the creative vision, voice and value that real creators and influencers offer to brands and consumers.
Real creators and influencers can help brands:
- Build trust and loyalty with their target audience.
- Increase their social impact and responsibility.
- Showcase the diversity and inclusivity of the online community, as well as raise awareness and support for various causes and movements.
- Provide honest feedback and reviews of products and services, as well as inspire and educate their followers.
We’re saying this now. Let’s look back in a year. 💯
AI is a powerful and promising technology that can enhance the content creation industry, but it should not overshadow or undermine the role of real creators who are the backbone of the creator economy.
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