Event Planner Melanie Turner Shares her Journey of Creation and Design
Event planner, educator, content creator, designer: Melanie Turner lives in the creative space 24/7! Melanie has had a designer’s heart since childhood, and her dream has come to fruition with the creation of her own party planning agency and event space: Luxe Studio. She is well in-tune with social media, using it to showcase her own brand and also create content for sponsorships that match well with her audience. To date she’s worked with Mally Beauty, Yankee Candle and Fox Entertainment, amongst others.
Q: What’s the most difficult thing you’ve encountered as you grew your business as an event planner?
The most difficult challenge that I’ve had to overcome on my journey of being a female entrepreneur was accessing funding to scale my business. In fact, this is often cited as one of the reasons for the disproportionally high failure rate among women-owned businesses. Taking on debt or becoming an equity partner requires courage, and successful women entrepreneurs recognize this and move forward with grace and determination.
Q: Has there been a moment in your career when you felt you made an impact?
Absolutely, every single time that I receive a message, comment or email from another female thanking me for being a beacon of hope, light and love.
Q: What’s one piece of advice you would like to give aspiring businesswomen?
Confidence is the key to success. This not only applies to how you present yourself, but also how you present your prices. Have the confidence to stand behind your prices, even when they were higher than the market rate!
