The Social Native Brand Advisory Conference is an invite-only event that brought top commerce leaders to Miami to reflect on industry trends and explore the impact the creator economy will have on the future of commerce.
Watch this session recording to hear Jackson’s advice on how social commerce and user-generated content is shaping CPG.
Jackson Jeyanayagam, Head of DTC – Clorox
Learn how Jackson is leveraging the creator economy to increase customer referrals, build product credibility, and accurately reflect the identities of each target consumer. Jackson details Gen Z’s brand values and explains how CPG brands should be equipped for the creator economy’s growing influence.