Social Native joined Social Media Week (#SMW) in New York presented by Adweek for the second year in a row as a Gold titled partner. Marketers from all over the globe joined in-person and virtually to learn more about this year’s theme: The Creatorverse, which focuses on deep diving into the democratization of creativity, social media, and influencers.

On opening day, Social Native presented a thought-provoking discussion with marketing leaders Maren Hamilton Director, Social and Community at The North Face and Amanda Bopp, Vice President, North America Marketing, Kate Spade New York. The two shared their extensive industry experience into how they take their branded content to the next level with an integrated approach. From learning how to keep an open mind, implementing a creator strategy, and fostering growth and revenue across multiple channels, Maren and Amanda provide exclusive and actionable advice and insights.

Igniting Growth: The Importance of Building Creators Into Your Strategy

It’s no secret that creators can lend a reliable voice to introduce or reinforce a relationship between brands and consumers. But to truly spark growth for your brand, marketers should be factoring creators in their marketing strategies from ideation to execution.

In this session Social Native is joined by marketing leaders from The North Face and Kate Spade New York to explore how they are integrating creators into their marketing mix and generating trust with existing and new audiences. You’ll also hear how they are maximizing branded content beyond social channels and prioritizing authenticity all while preserving the brand ethos.

Watch the session on-demand for full Creatorverse insights!

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