Advertising is a heaving landscape across which we have never traveled. None of us – whether behemoth corporations or entrepreneurial startups – have a true market advantage because we simply don’t know what’s ahead.
The fact is, the internet and digital media have changed the world as we know it. Consumers are no longer spending an hour focused on one media source (i.e. TV or magazine), they’re scrolling through dozens of feeds, channels, sites, and more in a matter of minutes on their smartphones.
The good news: this proliferation of digital has created a massive amount of data. We now know where people are, what they like, what they watch, what makes them laugh and smile and cry, what influences their purchases.
Imagine a world where the customer journey was personalized and relevant at each touchpoint. Antonio Sciuto, EVP and CMO of Nestle Waters, is on a mission to do just that. He has completely rethought the customer experience, developed a new team structure and reorganized his team, focused on individual customer touch points, and ultimately unlocked 1:1 personalized marketing.
“Traditional marketing will remain the same: you will always have brand essence and brand strategy. What is changing is that technology is allowing us to amplify the message with a personalized consumer experience.” ~ Antonio
Watch the full session with Antonio Sciuto, EVP and CMO of Nestle Waters, to explore:
- The past, present, and future of advertising technology
- The proliferation of personalized content, and what this means for advertising
- How personalized marketing can drive ROI
- Real-world examples of how Antonio and his team are using personalized content to fuel their advertising programs
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