The Challenge
Calvin Klein, known for their hugely successful global MyCalvins campaigns, was looking to reimagine and artistically depict their signature styles through creators who could match their aesthetic.
The Solution
Utilizing Social Native’s platform and integration, Calvin Klein was able to find and activate their ideal creators, then connect content to their ecommerce site via product pages, shoppable galleries, and more. They kept the appeal of their famous Calvin campaigns while using real people who accurately represent their consumer market.
The Results
By enhancing the customer journey with high-quality influencer content, Calvin Klein was able to boost product awareness and personalize a crucial stage of the purchase cycle.
100+
Unique images created
3.25%
Average engagement rate
600K+
Audience reach
